Driving Conversions Through CTAs

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January 7th, 2010 by Susie

The best known call-to-action (CTA) is ‘Click Here’, however the effectiveness of this now dated CTA is dwindling as it often fails to drive high conversions and does not cover the main requirements of an effective CTA.

If you are incorporating CTAs into your site as part of your internet marketing efforts then here are some tips to ensure they are used correctly:

Define the Action to be Taken

With CTAs you should always keep things simple. It should be clear what visitors need to do and what they will get for it. If you overload visitors with too much text you’ll lose them. Keep things clear and concise. Ambiguous CTAs will lose conversions – link relevant anchor text.

Presentation and Execution

•   As with all web marketing the first impression counts. Use the following technique to grab attention:
•   Create eye-catching image CTAs. Use colourful and attractive buttons to attract visitors
•   Format CTAs in anchor text by utilising larger and bolder fonts. This will emphasise the CTA and again draw the eye
•   Optimise advertising space and the position by using plenty of links to the same landing page. You can dot them about in the body, header and footer allowing visitors to jump around the page when reading

A Quick Conversion

The conversion process should be simple so visitors know where to click. This way they are less likely to lose interest and you’re less likely to lose a conversion.
In short by adding CTAs that are clear and eye catching you can be sure of increasing conversions. For help on devising your CTAs and developing your internet marketing strategy contact us at Click Consult.

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