Internet Marketing: The Importance Of Subtlety
September 2nd, 2010 by Nick
It’s not too many years since internet marketing was anything but subtle. Users’ experience of surfing the web was frequently disrupted by pop-up adverts that obscured the page and were often completely irrelevant to the content being read. It wasn’t long before the use of pop-up blockers became widespread. As users’ experience and knowledge of the internet have developed, so have tools and programs for dealing with annoying and unwanted advertising, and advertising has had to become much more refined, and more ethical, as a result.
Successful internet marketing is now marketing that adds to, rather than disrupts, a user’s experience. Subtlety is the key here; good advertising should ensure that the right information is there at the right time for the potential customer. For example, advertising can provide direct links to the very products someone is already reading about, offering a shortcut so that rather than being an unwanted interruption, the advertising is performing a service. Intelligent use of key terms can mean that advertising has an intuitive feel to it, perhaps offering links to further information or other products that may be of interest to the reader.
The use of subtlety has transformed web marketing from being one of the biggest drawbacks of the internet to a useful addition. The internet and its users have evolved to the point at which good advertising is no longer seen as something to be combated. At Click Consult, we understand the need to have ethical marketing campaigns that will be welcomed by potential customers.
Related posts:
- Google announces new Content Network enhancements
As a pay per click advertising agency we have a dedicated support team at Google who help us with queries and questions in relation to our pay per click accounts. They also help us with ideas on expanding current campaigns…...
- Adding Web Applications To Your Online Portfolio
All website visitors are looking for an informative and useful experience while on the pages of your site. Offering high quality content and ensuring good website design will help to give this beneficial experience but it can also pay dividends…...
- Mobile Advertising
Mobile Advertising Although mobile advertising …is only a fraction of the overall advertising spend worldwide, mobile phone ownership outstrips TV ownership by 3 to 1 so there is no time like the present for getting your mobile search advertising started...
- Is advertising good or evil?
Some people say that advertising is an intrusion on what you are doing. Some people will say that advertising is justified if offering a required service or product. I see PPC as the best forms of advertising because it tapes…...
- Google Quality Score
Google today announced a new addition the quality score algorithm, load time of landing page will now be taken into account. 'Load time' refers to the amount of time it takes for a user to arrive at your functional landing…...
This entry was posted
on
Thursday, September 2nd, 2010 at
9:07 am . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
