How to succeed with Online Marketing in the Credit Crunch
September 19th, 2008 by Geoff
It is a rocky time at the moment for businesses and banks in particular and it is affecting PPC in a different way than expected. With Halifax being bought out, Lehman Brothers collapsing, Fanny Mae, Freddie Mac, and also XL recently it is a wonder who is going to be next. Well, I want to share some positivity in the so called “crisis” and explain how any businessman reading this blog can succeed in the next year. However, first I want to disclose Pay Per Click info regarding XL.
Dependant on whether you keep up with PPC news or not you may already have heard, but other holiday companies used XL keywords to bid on in an attempt to drive more business, the very morning that XL went down. They are like PPC vultures bidding on such keywords as “XL Holidays”, “Lost XL Holidays” and so on. Granted, they are trying to provide a viable alternative for people in the wake of the disaster with one advertiser bidding on these keywords claiming an 800% in enquiries on the first day.
However, it is a dog eat dog world and this is just part of business. I have to admit that if I ran a company I would do the same thing and use this situation with a platform to provide stricken customers with a solution but also driving more revenue for the business. But, some business people most be worried, both SME and corporates, that they could be next all within the blink of an eye. Don't worry, is my advice, and here is why.
The high-streets are dwindling, yes, which is partly down to the credit crunch, however what people forget is that it is also down to the transition from offline to online shopping. The retail sector in the UK today is worth £270 billion and is expected to reach £320 billion by 2012. However, 2/3 of that growth will be attributed to online.
Xmas shopping will be happening earlier this year according to the research. This means that you will be seeing searches for “xmas presents” and “xmas deals” in October rather than November and early December. Every year online retailers are seeing increased revenues because they are taking advantage of the exponential increase in searches and increase in people or us the internet to shop as opposed to the traditional high street. December 2nd and December 26th were phenomenal days last year for peaks in internet searches on Google and also sales for advertisers and businesses that market online.
My advice is to find a good online marketing agency and get your SEO and PPC sorted in time to flourish for Xmas. In turn I can see this helping a lot of businesses out. Make the most of online marketers like Click Consult to guide you through the uncertainty of the credit crunch and make your business a success.
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I don’t believe on the hype of gloom and doom all for retailers at this time. The credit can be damaged banks, but like the players could not hide their losses forever.
People are keeping a tighter rein on spending more time but many people are still spending time online.
Every day we are reading about darkness punishment in the media regarding credit and how it was heading into recession. The buyers are those who come to the Internet in search of bargains to try to beat the credit.
The term credit refers to a condition in the global market, where loans are difficult to obtain. Bands and investors are increasingly unwilling to lend money to individuals and businesses.
The basic issue is that the credit has cost a fortune to the banks of credit, therefore, it is increasingly difficult to obtain because banks are more cautious about lending money to people.