Handy Help for Writing a Press Release that Works
Posted in General Industry Blogs by Alan Reeves on 12th of May, 2009
A press release is a great way to gain some good publicity for your business. Remember that saying that goes: no publicity is bad publicity? Well they were wrong when they came up with that harebrained idea. There is such a thing as bad publicity and you should stay away from it at all costs. Bad publicity is simply a great opportunity to do some web credibility building. Now a press release can get you some fabulous publicity and exposure, what you need to focus on is an online press release. Online press releases reach a far wider spread audience than paper publications do. Basically online reaches global readers which are an excellent way to get your name out there. However, if your press release is weak it won't grab much attention. So how do you make sure your online press release does what you want it to do? Getting it right Never, ever, let your online press release sound even remotely like an advertisement. Everybody will know that it is an advertisement. The minute your readers get a whiff of marketing and advertising in your article they are gone. They will head for the next informative, fun or interesting read. Keep the press release relevant to your topic and keep everything short and sweet. Nothing long winded will be appreciated. And if you are doing a press release on a new fashion line then don't send your article to and adult media centre. Grab attention with your title and the first sentence or so, if you do not have them by the second sentence they will be gone.