Handy Help for Writing a Press Release that Works

Request A Free Website Analysis

May 12th, 2009 by Alan

A press release is a great way to gain some good publicity for your business. Remember that saying that goes: no publicity is bad publicity? Well they were wrong when they came up with that harebrained idea. There is such a thing as bad publicity and you should stay away from it at all costs. Bad publicity is simply a great opportunity to do some web credibility building.

Now a press release can get you some fabulous publicity and exposure, what you need to focus on is an online press release. Online press releases reach a far wider spread audience than paper publications do.

Basically online reaches global readers which are an excellent way to get your name out there. However, if your press release is weak it won't grab much attention. So how do you make sure your online press release does what you want it to do?

Getting it right

Never, ever, let your online press release sound even remotely like an advertisement. Everybody will know that it is an advertisement. The minute your readers get a whiff of marketing and advertising in your article they are gone. They will head for the next informative, fun or interesting read.

Keep the press release relevant to your topic and keep everything short and sweet. Nothing long winded will be appreciated. And if you are doing a press release on a new fashion line then don't send your article to and adult media centre. Grab attention with your title and the first sentence or so, if you do not have them by the second sentence they will be gone.

The who, what, where and why for press releases
A press release is one of your most powerful publicity tools available to you but that power has been bumped up by the internet. An online press release can be far more powerful in gaining good publicity than its printed…...
Press Releases For Free Publicity
Want to get attention without having to spend a fortune? Want to reach your audience in an unusual way? An online press release… may be just the thing for your online strategy. When most companies consider a strategy for their...
Turning nothing into something with an Online Press Release
An online press release… can generate much needed publicity for your company and lead some strong web traffic straight to your company website. The benefits are great and the process is relatively easy in theory but writing an online press...
Submitting Press Releases To Get Results
When you write an online press release… you know that it will be a great way of getting publicity and advertising for your organisation. Which is always welcome when running a business. All the other daily, weekly, monthly and annual...
Money-making press releases
The press releases of today have evolved from those of yesteryear. The internet has revolutionised the press release and made it more accessible to more people and companies. Online press releases have taken preference to those in hard copy publications.…...