Engaging Customers: Distraction

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July 29th, 2010 by Click Consult

Businesses today, and the internet marketing professionals who help them, are more aware than ever of the need to keep their customers interested, so how do you start off on the road to developing a worthwhile strategy for customer engagement? The best start is perhaps by understanding the obstacles faced by the internet marketer tasked with engaging the customer.

Distraction

People are easily distracted, and there are more distractions now than ever. The first challenge faced by any strategy on customer engagement is to get noticed above these distractions, to get the message across, and to keep getting that message across time after time. There are two invaluable tactics in combating the distractions your customers face: simplicity and persuasion.

Keep your approach simple by concentrating your efforts on the resources your customers are most in need of. Focus on the areas of need and the customer will focus on you.

Customers often try to bypass the distractions themselves, and this is where persuasion comes in. To navigate past distractions, customers will seek out shortcuts to help them establish whether something represents a worthwhile investment. For example, user reviews of a product for sale. If you can highlight ways that help your customers identify and follow these short cuts, they’re less likely to pass you by.

At Click Consult we offer a wide range of web optimisation services to help engage your customers.

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