Email Marketing – Novice Mistakes - General Industry Blogs

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Email Marketing – Novice Mistakes

February 24th, 2009 by Click Consult

Because email marketing can give such great exposure to a company and is such a great way of communicating news, like a promotion, with a large amount of people, you might be tempted to send out your first mail without taking everything into account. There are some mistakes that may have dire consequences so it is very important to know the rules and play accordingly. A professional internet marketing company can help you to create and manage your email marketing campaign, making it a hassle free process for you.

Consider these common novice mistakes before you click send:

It is a legal requirement to have permission from everyone that you send your email to. If they did not give you permission to send email marketing, you are opening yourself up to spam complaints and legal liability.

Adding all your customers as contacts is very dangerous and sending your marketing emails to them without written permission is sending unsolicited commercial email, or spam. If you are a new company and do not have a database, you can consider buying an opt-in list from a vendor. The key here is that they send out the email so that the recipients recognises the address and do not report you for spamming.

Pay specific attention to the subject line of the email as this has the biggest influence on the click through rate, include your company or brand name in the subject line. Make sure that the coding of the email is correct by testing your email in different email programs to make sure it does not arrive distorted. Spam filters may block your email if you use caps, bright colours and too many exclamation marks.

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