Common sources of confusion in web analytics
May 13th, 2009 by Dan
Web analytics is a collection of, an analysis of and the reporting of internet data. The purpose is to understand and optimise the use of a web site. There are two categories. One is off-site web analytics and the other is on-site analytics. If you incorporate them into your initial web design, it makes things easier, but analytics code can be added at a later date if necessary to an existing website.
Off-site refers to measuring and analysing irrespective of whether or not you own or maintain a website. It includes the measurement of a potential audience as well as visibility and the comments about what is happening on the internet as a whole.
On-site analytics measure the journey a visitor takes once they are actually on a website. This includes conversions and an understanding of which landing pages encourage them to make a purchase. On-site analytics measures performance in a commercial, or financial context. This data is compared to is key performance indicators which are helpful for improving the response an audience has to a web sites internet marketing campaign.
A common misconception is that the sum of new visitors and repeat visitors should equal the total number of visitors. Failure to understand this and find a solution to the problem can cause a large number of complaints which points the finger at the analytics software, but it is really a failure to understand the metrics.
Analytics can just seem to be a whole lot of data and no sense, but if you bring in a good internet marketing agency, they can not only read and interpret the analytics data into a form which makes perfect sense, they can also make suggestions about how to improve your overall campaign as a result. The analytics information is only useful if you know how to apply it to your website for maximum benefit.
Related posts:
- Google Analytics - Still Misunderstood?
Google Analytics (GA) is a free service offered by Google that generates detailed statistics about visitors to a website. As of August 2007, there were 59 GA reports, with more being added all the time. Some of the highlights include…...
- Put a Healthy Dose of Humanity into Your Google Analytics
The data that can be gathered by Google Analytics during your internet marketing campaign is absolutely fascinating. From the amount of people who visit your site, what pages they spend their time on, their location – the more time you…...
- Wrong Analytics Packages That Doom Your Affiliate Marketing Campaign
There are many web analytics packages available throughout the Internet, but how do you know which one is the best for your business? When looking at these packages, there are two things you would consider. One being the cost…...
- Importance of Tracking in PPC
One of the most important areas to consider when beginning your pay per click(ppc) campaign is how/what you need to track. Traffic will be landing on your website and you need to be able to view the habits and patterns…...
- Google Analytics – A beginner’s perspective.
Recently here at Click Consult I was given the opportunity to be given training and the chance to eventually sit the much hyped Google Analytics Individual Qualification exam. Now with no experience using this instrument I was sceptical to say…...
This entry was posted
on
Wednesday, May 13th, 2009 at
9:30 am . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
Its really a great post to read. You provide such a nice information about ppc and analytics here. thanks for posting this blog.
[...] marketing campaign is an ongoing part of the lifecycle of your business, you must continuously monitor, adjust and improve to gain maximum benefits. Start with your website; you need a user friendly, optimised and [...]
[...] your way. That isn’t to say you shouldn’t adjust your strategy if necessary though. Use web analytics to gain feedback on where your campaign is working and where it needs more [...]
[...] your way. That isn’t to say you shouldn’t adjust your strategy if necessary though. Use web analytics to gain feedback on where your campaign is working and where it needs more [...]
[...] best interests to be up to date with all developing trends, marketing strategies, web tools and analytics. All forms of business are gambling; there are no guarantees of success. What you do have are ways [...]
[...] during your review period and consider what changes you may expect to see in your customer base. Web analytics can help you see which parts of your campaign are working and which are [...]
[...] during your review period and consider what changes you may expect to see in your customer base. Web analytics can help you see which parts of your campaign are working and which are [...]
[...] The same way that conventional advertising has different mediums that can be utilised so too does internet marketing. You could use different ads on a web page or multiple tools. One of the great benefits of using this medium is that it is fully measurable. [...]