Acquiring Targeted Visitors From Search Engines

Request A Free Website Analysis

August 21st, 2008 by Click Consult

Many Internet users rely on search engines when trying to find information relating to a particular topic. By entering a search term and clicking search we put our faith in the search engine of our choice that it will produce a list of informative and useful websites. They invariably manage this by providing pages that are filled with relevant content and have a large number of relevant inbound links.

Once a searcher clicks the link to visit a page they are presented with information that is relevant to the search they conducted. This means that they are highly targeted towards the topic of that page. With good on page conversion optimisation this should mean a high conversion rate and activity rate from search engine visitors.

When the search engine results are displayed they include a page title, description, and site title. The searcher is then able to use this information in a bid to discern the most relevant result and click to visit that page. This means that search engine visitors are not only looking for the topic of information that your web page provides but they have viewed a brief description of what you are offering and remain interested.

Search engine traffic is sometimes referred to as being double opt in traffic because searchers first look for a particular keyword and then read the details about a page, both before they commit to visiting. Once a search engine visitor arrives on your page they area already well targeted and susceptible to your marketing message.

Is Your PR ‘On Topic’?
A lot of companies are using their online press releases as a support… for their website. This can be through the use of SEO within the press release, or simply through generating interest across the internet. There is one thing...
Stay On Topic To Improve SEO Results
When search engines index websites they are specifically looking for high quality pages, and high quality websites that offer relevant and unique content to their visitors. While the search engines do use numerous factors to determine the relevance of a…...
Using Press Releases To Assist Search Engine Optimisation
Online press release directories and wires enable submitters to include a link or two links within the content, typically in the final paragraph. As such, as well as generating their own traffic directly from those links, press release submission can…...
Understanding Search Engines Helps You Understand SEO
Successful SEO means first identifying what search engines want and then optimising both the on page and off page elements of each individual web page in order to meet these demands. While very few precise details of search engine algorithms…...
Using Directory Submissions To Build Links
When building off page links to improve search engine ranking, it's important to get a strong basis of good links. This means a range of links from topically relevant and related pages. While some may not offer the same kind…...