The Internet Marketing Jargon Buster Is Your Web Consultant
Internet jargon can become very confusing for the site owner embarking on a campaign for the first time. The many new terms will take a while to get used to and once the meaning is properly understood it will make the job a lot easier.
Internet jargon is not only frustrating for the new marketers but for seasoned ones as well as new terms are created all the time and some of them have broad meaning that covers a few descriptions.
A few basic jargons used regarding advertising charges
The abbreviated words are most probably the ones that take longer to become familiarized with. One of the first terms to know would be ROI. It means ‘Return of Investment’ and is the main reason for the campaign – to increase the ROI. Terms used on SEO reports that give vital information about the current position of the business should be carefully studied and understood.
The conversion rate is used for describing the number of sales that taken place on your site. CPC and CPA are related to customer performance on the site. CPC stands for ‘cost per click’ and it refers to the amount that the website owner will pay the marketer for every customer that is attracted to the site.
CPA is ‘cost per action’ and it refers to the fee charged for every client that actually purchases goods or subscribes to the site. PPC is a common term used and stands for ‘pay per click’. The owner pays for every customer that clicks through the entire site.
