When to ditch automation

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October 1st, 2009 by Richard

Email marketing has moved away from being nothing but a substitute for human communication. As with everything else, email marketing did not come into the world fully developed and perfected. Just like everything else, email marketing has grown and advanced as people have advanced. Many email marketers are now realising the advantage of substituting automated email responses with actual personalised, human, emails. Do you know when to use which option?

Knowing when to use what

Email marketing has become a popular and common source of marketing for many businesses and companies. You can reach a wide spread and vast target market through email and it takes the minimum effort and cost. Email marketing is especially cost effective compared to many other forms of online and conventional advertising. However, adding a personal touch is important to let your customers and prospects know that you really do care.

For instance, instead of sending out the same old, run of the mill thank you email to a customer that makes up a particularly high percentage of your sales, personalise it. Send a thank you note from a manager or even the company owner.

Apply personalisation when a customer offers you more than the average customer normally would. If they purchase more items, shop with you more regularly or even refer new customers to your store. Thank them. Make it personal and let them know that they are valued and appreciated above others, it really does make a huge difference to the loyalty and faith your customer has in you.

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