What Is Opt-in Email Marketing?

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August 18th, 2010 by Click Consult

One of the terms currently floating around the web marketing industry is ‘opt-in.’ It sounds like a positive thing, and usually it is. It’s important to be aware of what opt-in is, how it affects email marketing, and how it can be used as part of your internet marketing campaign.

An opt-in email list is essentially what it sounds like. Customers have opted to be in for the emails you’re going to send them. The real definition of opt-in is slightly more complicated than this, however, and a lot of businesses fail to grasp it. For an email marketing list to really be opt-in, the customer has to have agreed to receive the specific type of communication you’re sending.

This means that when customers subscribe to your discount coupon list, they’re not going to be interested in your newsletter. Newsletter subscribers have not signed up to be sent seasonal brochures. Fail to observe those boundaries, and you no longer have an opt-in email list.

Why is an opt-in email marketing list a good thing? Studies have shown that email marketing campaigns using opt-in lists tend to be more successful than general email marketing, and you can discuss this with our team at Click Consult.

The need for approval on email lists is understandable. If your customers know they are going to hear from you, they’re more likely to read your emails. If they have never heard of you before, they’re going to dump your emails in the junk folder. Consider opt-in email lists for your campaign.

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