Steps to help you start an email marketing campaign
November 4th, 2009 by Richard
Email marketing has the ability to see instant results yet, apart from increasing your sales figures, email marketing is an invaluable tool for building and maintaining relationships with loyal customers well into the future. Yet email marketing is not being used to its fullest potential and there are easy and effective ways to start a campaign:
1. Gather your names and email addresses and place them into an easily accessible location such as a database. Use a database that does not require any degree of programming, yet one that you can customise and expand with your needs
2. Create a mailing list of names of people that want you to contact them via email. How you do this is up to you. You can start by telephoning and asking permission to email. Once you have compiled your list you should provide columns that are long enough to accommodate names, telephone numbers and email addresses
3. You should be able to provide your customer list with a high degree of privacy and security
4. Decide on whom you want to send to and what category they belong in. To help you decide this you may need to consider what type of content they will appreciate getting from you and what content they are most likely to read. Ask yourself how your content will help build your relationship such as newsletters, editorials or humorous writings.
5. It is also important to consider your greeting, should it be casual, informal or highly formal.
6. Compose your email and select your group of recipients
7. Timing is crucial when sending your emails as most people accept and read business emails at work. The day of the week and month is also important.
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[...] allows you to be environmentally friendly and ethical whilst maximising your online potential. There are strict rules to follow when you create your campaign, the most important being obtaining the permission of the recipient before sending out emails. By [...]