Retyping Can Save Your Email List

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August 11th, 2010 by Nick

Typos happen to everyone. No matter how long you’ve been a touch typist, it’s likely that you still rely on the spelling and autocorrect functions in your Word program to cover up your mistakes. In the general public, not everyone can touch type. Typos happen all the time. Are you going to let them ruin the integrity of your email marketing list?

Registration and subscription are very common forms of gathering addresses for email marketing campaigns. This kind of address gathering method produces some highly effective lists, because the people on them have chosen to receive your email marketing. This means a significant increase in reader rates compared to bought lists. You can discuss the pros and cons of various email gathering systems with us at internet marketing company Click Consult. Registration and subscription come with their own complications, and typos are one of them.

How to get around typos

The best method for avoiding typographical errors is to require subscribers to re-type their email address. This ensures that the address is correct and reduces the risk of bounce-backs when you do send out your marketing emails.

Requiring re-typing does come with a risk of its own. Studies have shown that subscription rates fall with every extra field to be filled out in the registration form. Adding a second email field can reduce subscription rates, but in the end this may be worthwhile.

There’s nothing more frustrating than a huge bounce-back list after an email campaign. Reduce yours with a simple ‘retype here.’

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