Competition is getting tougher on the net, and has been for some time. In order to be successful, a business needs to find an edge for their campaign, be it email marketing, search marketing, or their website. Analysis is central …

Social media sites have changed the way business operates on the net. Thousands of businesses have dived into social media wholeheartedly, seeing the potential for building relationships and directly influencing their customers’ decisions. What a lot of businesses haven’t done…

As time goes by, it’s becoming apparent that internet marketing… has to have a many-pronged approach. Just as customers lump your television, magazine and billboard advertising messages into one group, internet users will associate your email marketing and other online

When you want to get in direct contact with your customers, assembling an email list can be a great way to stay in touch. Email marketing is almost as old as the net itself, but businesses are still figuring out…

When you send out emails as part of your online marketing campaign…, you’re essentially asking your target market to have faith in you. So much of what enters the average internet user’s inbox is junk, and a large proportion

Email campaigns can be very effective in internet marketing…. Whether you already have your own opt-in list of customers who want to be kept in touch by email, or you’re using a purchased list of people looking to receive

‘A picture tells a thousand words.’ It’s an old phrase, hackneyed but none the less true. Pictures do usually help any marketing plan along, conveying a message with a certain amount of emotional feeling. When it comes to email marketing…

If you want your customers to jump through all sorts of hoops to receive your marketing message, you are destined to be disappointed. In any marketing effort, the ‘effort’ part of the equation needs to be removed for the customer.…

Internet marketing… is an exciting field, but a tricky one as well. It can be hard to judge the exact note to get your target audience on your side. In some areas, such as email marketing, a mistake can set

You may be aware that the subject line of your marketing emails… is important to your campaign’s success, but have you ever considered the email’s opening lines? The first few lines in an email can make a huge difference –

One of the terms currently floating around the web marketing… industry is ‘opt-in.’ It sounds like a positive thing, and usually it is. It’s important to be aware of what opt-in is, how it affects email marketing, and how it

Every email marketing… list has a number of addresses that bounce back emails due to typing errors. It’s a problem that everyone encounters. On the most part, all you can do is remove the email address from your online marketing