Off To A Good Start

Request A Free Website Analysis

April 16th, 2010 by Richard

A carefully crafted email marketing campaign will be your best source of income for many years just as long as you take care to consider every aspect along with following some basic rules and regulations. Before creating your email marketing campaign it is advisable to do some research into what the rules and regulations are regarding email. Spam is the scourge of marketers everywhere and will ruin your marketing campaign.

Ensuring your email marketing campaign is permission based is essential with subscribers being given the opportunity to opt out at any time. All emails sent should have your identity as the sender clearly marked so that your emails are identified easily. Your correspondence details should also be included in each email to show that you are genuine, building trust with subscribers. Research has shown that people open the majority of emails that they have requested and that contain information regarding a subject that they have shown an interest in.

As the majority of email that people receive is classed as spam, most emails end up being deleted without being opened. Make sure that your email recipients add you to the safe senders list so that your emails go to the inbox. If you decide to use the services of an internet marketing company ensure that they have strict rules against the use of unsolicited emails. Here at Click Consult we use a double opt in method which ensures that your subscribers will recognise your emails and open them without consigning them to the junk folder.

Increase The Percentage Of Email Opening Rate
After receiving permission from your subscriber to send emails to their in box, you now have to make sure that the recipient is going to open and read your email. Lots of people receive over a hundred emails a day,…...
Permission Granted
An effective email marketing campaign will always be based on permission based emails. This is primarily to be within the law such as the Data Protection Act 1998 but also to build a reputation with your email recipients. As the…...
Maintaining Your List Of Subscribers
There are many internet marketing entrepreneurs that have built very successful email marketing lists which produce a high return, but there are many marketers who have built a large list of subscribers only to receive a response from a small…...
Email – The Marketer’s Friend
The Internet has made it easier than ever to have your own business…. As the majority of people have access to the Internet and rely heavily upon it for their every day requirements it presents the ideal situation for...
The role of email in your business
Email… is often overlooked when it comes to promoting a business and its products or services, but it is an easy and cheap method of supplying existing and new customers with information. An effective email marketing campaign should be used...