No Spam Here

One of the earliest and most enduring experiences many people have had of the internet and email use is that of spam. Named after the song in a famous Monty Python sketch, spam is definitely something you do not want to have associated with your firm.

At odds with this is the fact that email marketing is a successful and growing form of advertising, which leads to the question of how can this be? One reason is that reputable companies do not just send out unsolicited email to all and sundry. A good and ethical email marketing campaign will use only addresses that have been confirmed as happy to receive email communications. This is achieved by a two part process that asks subscribers to confirm or activate their subscription to your email marketing service before any emails are sent.

Knowing that your audience has agreed to receive your message means that you have already reached the stage of having a willing recipient. Your email marketing message is likely to be read and, more importantly, absorbed.

This is an advantage of email marketing over traditional publicity in that your target audience is in part self- selected, and so ready to think seriously of purchasing your product rather than just vaguely being aware of seeing a poster on their way into the station.

Here at internet advertising agency Click Consult, we are a fast growing and successful e-marketing business who can add real value to your company with our expertise in the area of targeted and profitable email marketing.