Is email marketing dead?

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September 10th, 2009 by Richard

Email marketing has always been the foundation of the internet, and while many reporters may exclaim that it is dead, it really depends on who you ask. One thing for certain is that email marketing today is vastly different to how it was previously. With the advent of clever and intelligent spam tactics email marketing has been hurt. With spam comes spam filters, and these are actually doing more damage as they have the ability to block email that is not spam. This can have a detrimental effect on email marketing success. Email marketing may not be dead but is has slowed down.

Do it right

There are other ways of getting your emails through. You can pay a company to make sure your emails get through or you can set up a whitelist which will give your emails a better chance of arriving.

Once your emails have been delivered, you need to ensure that they will be opened. To help you do this you need to concentrate on your subject line. It is not a good idea to promise something you can’t deliver. Be honest and keep your subject lines short, clear and to the point. If your email looks like a sales letter, chances are you won’t get a great hit rate. It is far better to approach the recipient in a friendly yet respectful manner.

There are email marketers out there who rely solely on emails to garner business. If you provide a quality product or service people will open your emails. Once you have started to build up trust people will start taking notice of you. Email marketing when done correctly is still a highly viable marketing tool.

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