Get creative with your emails
September 23rd, 2009 by Richard
To get your readers to open and read your email offerings you need to be as creative as possible. The three ways to get creative is in the design, the content and in giving attractive offers. This is important if you wish to get the best possible response rates.
Yes, creative emails are a lot more work than using a standard email message, but it is certainly worth it in the long run. People normally receive a large quantity of emails and if you don’t go that extra mile, your email has a good chance of being discarded as trivial.
What do readers want?
First of all, offer your readers a variety of different options. They do not want the same old content in every email. Your emails must be an incentive for them to come to your website, so make it easy for them with strategically placed links, offering them different options of getting to your website. Customize your emails: you get increased response rates with personalised emails.
It is important that your emails reflect your personality and not come across as bland automation. Make your emails appealing with images of your products. This way your message is far more effective. Remember that your subject line is the attention grabber; you can grab or lose a reader with your subject lines. You must give your readers incentive through value.
People love discounts, special deals and lures such as free shipping. Lastly, it is very important to realise that people have different devices they use for reading emails. Your format is very important and offering them the top three formats, plain text, rich text and HTML means far more people will be able to read your marketing emails easily.
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