Email Marketing: Tracking Your Success
January 1st, 2010 by Richard
Email is one of the newest forms of direct marketing and it is becoming increasingly popular with businesses. Its popularity is largely down to the fact that an email marketing campaign is quicker and cheaper to produce than direct mail. However, if your email marketing campaign isn't carefully monitored it can cost you dearly.
It can often work out cheaper overall to outsource your campaign to a company such as here at Click Consult where we have email marketing professionals with many years' experience in creating and managing effective email marketing campaigns. We are able to track your email campaign so you will see how many emails were delivered, how many were opened and how many were clicked. Because emails are a fast delivery method you can start analysing results immediately and make any changes necessary for improvement.
By making your email marketing campaigns completely trackable you will be able to test new and different campaigns to work out which of your campaigns give you the best response rates. Constant monitoring of your campaign is essential to improve the deliverability of your emails. Higher delivery rates will mean improved numbers of visitors and conversions. The initial investment of outsourcing your email marketing campaign can be far outweighed by the improved return on investment.
There are many reasons why you should use email marketing but without tracking your campaign and monitoring the results you could lose money. Here at Click Consult our aim is to improve your return on investment with the use of a thoroughly monitored email marketing campaign.
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Another good way to give your response rates a boost is to use personal urls. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim” visits his personal url, the website will usually be customized to him. It also allows the marketer to track who is responding. Learn more at: http://purlem.com.
Another good way to give your response rates a boost is to use personal urls. An example of a Personal URL would be