Understanding Your Customers Balances Your Email Marketing Campaign

Request A Free Website Analysis

January 22nd, 2009 by Click Consult

Your e-mail marketing campaign might consist of several elements. You may have a weekly or monthly newsletter and additional news flashes for new specials or events. E-mail marketing can be perceived as intrusive if not dealt with correctly as people are becoming more intolerant with spam.

The frequency of your e-mails will depend on your company and how often you have interesting news that you might want to share by means of an e-mail. A food production company might only have genuine news every quarter with updates on the production or new packaging developments with a new high level appointment warranting an additional e-mail.

In contrast a theatre might want to send out a weekly newsletter, sharing new performances with clients and giving feedback or reviews on current productions. Once you have established how often you are likely to have sufficient news for a newsletter it is also important to take you clients into consideration.

What does your clients want?

Try to imagine not only what you would like to tell your client, but also what your client would want to hear from you. It is important that the e-mail is of value to them. If there has been any frustration due to something being out of stock, use this as a platform to announce progress being made to solve the problem.

Consider your customers’ position, do you sell stationary or management training courses. The professional level of the people receiving your newsletter must be taken into account when writing the content, make sure that the news is relevant to the receiver.

Newsletters Can Be The Hook You Need In Your Email Marketing
E-mail marketing… encompasses all marketing related e-mails forwarded to current or potential customers. This includes any e-mail sent with the purpose of building or enhancing a relationship with clients, like birthday or Christmas cards. E-mail marketing also includes any advertisements...
Dont Be Afraid Of The Personal Touch In E-mail Marketing (Part 1)
Sometimes a weekly or monthly e-mail marketing newsletter is not the most exciting thing in world to see drop in your inbox. Unless your have purposely opted into the newsletter of a website that holds genuine interest for you, people…...
Dont Be Afraid Of The Personal Touch In E-mail Marketing (Part 2)
As I mentioned in part one of this blog, this is from a favourite newsletter of mine: Sheffield is a student town and this week the students are flooding back in to town for the new term. Thats summer is…...
Click Consult Launch New Website
Cheshire, England (21st August, 2008) – Click Consult, a leading UK Search Marketing Agency, has launched a new website. The new site went live on Wednesday, August 20th, 2008, and can be viewed at www.clickconsult.com. The website is divided into…...
Subject Fields In E-mail Marketing
For an e-mail marketing campaign to be successful, you need to think like and put yourself in the shoes of your average recipient. We’ve all been there. You check the inbox of your email account and you immediately weed out…...