Negative Feedback can ruin your Email Marketing Campaign
January 9th, 2009 by Nick
Negative feedback from customers can really hurt your business. You need to please the user if you are to have any hope of preventing and correcting negative feedback.
Spam
Spam generates mistrust which is a sure way to open the door for consumer complaints. The actions of pseudo advertisers and hackers has resulted in organisations being more careful about their conduct, and this is resulting in a more focused and professional approach to consumers and in doing so, deflect any complaints.
Email recipients wield an awful lot of power, they are able to comment on senders and can mark emails as spam, and there are organisations around who act as third parties which allow customers to express their concerns. They track and store information about email sender’s reputations and act on this information which may result in your campaign being blacklisted, or it may trigger spam filters which will ultimately result in your reputation being damaged.
Negative feedback can happen if a lot of negative comments are posted against you, and this may result in a search results showing your site littered with negative comments, and this in turn is sure to have an adverse effect on your customers. It can also come about from one single disgruntled person who complains, but this can start the ball rolling with people joining in, even if they have no reason to.
Understanding where negative feedback comes from is helpful as it may stem from a competitor whose objective is to damage your reputation. So, keeping ahead of what is being said about you is a full time occupation and may entail specialised software tools, but the alternative is a lot worse.
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