Increase The Percentage Of Email Opening Rate
June 21st, 2010 by Nick
After receiving permission from your subscriber to send emails to their in box, you now have to make sure that the recipient is going to open and read your email. Lots of people receive over a hundred emails a day, most of it being junk. The first priority is to make sure that the recipient will recognise your business name before deleting or removing your email.
As well as making sure you use a business name that your subscribers will recognise, you could also provide instructions for your subscriber to add you to their ‘safe senders’ list so that your email won’t be blocked by spam filters. Ensure you always use the same business name to send emails and the same format so that your emails are easily recognised.
When selecting a professional company to outsource your email marketing, make sure that they follow all the rules regarding the use of spam as well as having strict anti-spam policies, as any negative practices will reflect upon you. Here at web marketing company Click Consult we abide by all the rules and regulations regarding the use of spam emails and have a double opt in policy.
By always using your business name and abiding by anti-spam rules you will have a greater percentage of emails opened. Only send emails with relevant information in order to retain interest. Extra time and effort in this area when creating an effective email marketing campaign will ensure that you have a large proportion of emails opened.
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