Email Marketing Links And Click Throughs
When planning your email marketing message, you need to plan the addition of one or more links to your website. Getting your readers to click through these links and on to the pages of your site will typically be the desired action and the performance of an email marketing campaign is normally measure by the number and percentage of click throughs that are gained.
There are many ways to improve click through rates, but it is important that they are accurately and thoroughly measured in order to assist towards this optimisation. If an email marketing message includes two or three links in different positions of the email then you should have a way of tracking the comparative performance of each one.
Over time, you can use click through figures combined with specific details about each email marketing run to help you determine the most and least effective email marketing techniques. Different lists, different list members, and different email marketing campaigns will usually attract different click through rates and they can vary massively from one variable to the next.
The click through rate is only one area of email marketing performance that you need to keep track of. You should also consider other factors regarding the email and its delivery, such as bounce rates, read rates, and delivery rates as well as performance figures including click through rates, traffic levels, and conversion rates. Considering every aspect of email marketing in this way will enable you to find tune your efforts and enjoy the very best email marketing campaigns.
For more information, please see our e-mail marketing management section.
