E-mail Marketing Newsletters: Can You Make Sure They Are Read?
December 2nd, 2008 by Click Consult
It is well known fact that the most direct way to contact people via the internet is still via email. However, as a result of most user experiences of junk and spam emails, it can be very difficult, even when employing an ethical opt-in campaign, to ensure that your email gets opened in the first place.
You of course need to be sure that your email is being sent to relevant parties before you look at any other aspects of email marketing. Are your recipients previous customers? Was the email marketing list bought, being rented or has it been built through your own site? The likelihood of your marketing emails resulting in more site traffic and hopefully, more sales is obviously greatly increased if those receiving it have shown an interest in the related area previously.
Recent studies have indicated that not only does the subject line of the email make a difference to whether it is opened or not, but even the day of the week or time of day that it is sent can have an impact. Emails sent on Mondays, Tuesdays and at the weekends are more likely to be opened and followed up than those received by users on a Wednesday or Friday.
Along with the sender information, the subject line is the first thing that users see when they receive an email so needs to catch their attention or it risks being dumped into trash without even being opened. Personalising the subject line as well as incorporating your business name (if known to the user) can certainly help. Keep your subject line short and to the point, but make sure to include any special offer or new feature to capture the user’s attention.
There isn’t a magic formula to making sure that your marketing emails will all be opened and read, but carefully considering the above suggestions may give you the best chance of success.
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Great suggestions on getting your e mails opened and read. I’ve often heard that the subject line is the ad for the email itself. Thanks for the blog. Great stuff!
The likelihood of your marketing emails resulting in more site traffic and hopefully, more sales is obviously greatly increased if those receiving it have shown an interest in the related area previously.
Personalizing the subject line as well as incorporating your business name (if known to the user) can certainly help. Keep your subject line short and to the point, but make sure to include any special offer or new feature to capture the user’s attention
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