Email Marketing In The Holidays

Request A Free Website Analysis

July 21st, 2010 by Nick

Creating an email marketing campaign takes a lot of hard work and effort, usually trying to decide how the recipients of your emails will react. Once you have a campaign up and running you will be able to study the statistics and look at responses to emails and improve them. One of the problems with any marketing strategy is that there are times of year where you will have a slow response to your emails and these statistics are generally harder to translate. One of the main times of year when your email marketing campaign may not be as successful as you would like is in the main summer holidays as many people are off on their vacation and generally not paying attention to tasks such as checking emails.

When emails stack up like this a person will usually tend to delete them all except the most important emails, which means you have wasted your time. This doesn’t mean that you shouldn’t send emails at holiday times but you should think creatively to try and attract attention from the recipient.

Special offers at holiday times such as Christmas, Easter or Guy Fawkes Night will make a person look twice. Make sure that your details are seen clearly in the sender’s box so that the recipient knows the mail isn’t spam, and try to make your heading appealing without over selling.

Here at internet marketing agency Click Consult we know how to increase your response rates throughout the year to achieve a successful email marketing campaign.

Will Your ISP Deliver?
Email marketing usually requires the sending of a large number of emails to different email addresses. Effective email marketing will also usually requires that you send emails to your list on a regular basis… and this further increases the number...
Planning Your Year In Internet Marketing
If you’re hoping that your online marketing will become a consistent and valuable aspect of your business, then it’s important to have a concrete plan, just as you would for any part of your business. If you’ve ever watched the…...
Tracking is part of email marketing
Statistics released by Jupiter Research have shown that the number of emails sent out my email marketers has shown an increase of 24% since 2005. The average email marketer sends out approximately 5.2 millions emails each year. From this, it…...
How do you know if your e-mail has been read?
The easiest way to know for sure if an email sent as part of your email marketing campaign… has been read is by use of a return receipt, this works well for people who want to make sure people have...
Off To A Good Start
A carefully crafted email marketing campaign will be your best source of income for many years just as long as you take care to consider every aspect along with following some basic rules and regulations. Before creating your email marketing…...