Email Marketing Glossary Terms: Read Rate
October 29th, 2008 by Click Consult
The read rate is the number of emails that are read when compared to the total number of emails delivered in an email marketing campaign. In an ideal world, every recipient will receive, read, and respond to the emails you send but the reality is that you will only usually receive a small number of conversions compared to the total number of recipients in an email list.
The read rate is an important indication of several factors. You should consider bounced or undelivered emails separately, although realistically these will crop as being unread because the recipient will not have the opportunity to read the email. The most advantageous measurement of a read rate is the number of emails read compared to the number of emails sent and received.
Sending marketing communication by email is an effective way of getting your marketing message read because even a business related email Inbox is considered a personal place. A read email indicates that your message has made it past the spam filter and that the subject line of an email has proven intriguing enough to lead to the recipient opening it.
If you suffer a low read rate with your emails then consider that either the subject line is uninviting, that your emails are being blocked before they are opened, or that your list members are not targeted enough when compared to the subject of your email. Members have not had the opportunity to actually read your email when they open it so the majority of your concentration should be on these factors.
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E-mail marketing has become evitable for internet marketing which can depend on the recipient of mail; if he feels it is readable the mail matter might be converted into potential reader.
E-mail marketing is increasing day by day in the internet marketing. For website owner it is necessary to hire professional organization for getting site to reach the reader and getting success in the business.
This is new direct marketing field of internet, effective, minimum cost keep touching new customer with existing customer. If good written content can increase the mail response and read rate.
For increasing the read rate of e-mails of site depends on the e-mail management and its content and most important on the subject line of email.
For this purpose many software are coming for impressing large number of customers and internet user through which you can be in touch with them.
I am really interested in email marketing and have been doing some analysis on what the big Australian supermarkets are doing. Here are a couple of post that I have written about email marketing and the common themes across all emails.
http://dominiquehind.wordpress.com/2008/09/19/what-when-retailers-send-emails-tesco-coles-aldi/
http://dominiquehind.wordpress.com/2008/09/09/coles-supermarket-great-email-communications-templates/
I have written another post to go live in the next couple of days on what the major US retailers are doing to ensure all subscribers can see the HTML version of the email.
I think this is a really interesting space and retailers really need to own it with the hardtimes that are coming.
I would be interested in your thoughts about my posts.