Email Marketing Glossary Terms: CTR
October 30th, 2008 by Click Consult
In terms of email marketing, the CTR or Click Through Rate of your campaign is the number of readers that click through to the pages of your site compared to the total number of recipients of your email. A high click through rate means that you have succeeded in writing an appealing email, and have delivered it to targeted leads without it being blocked by spam filters or any other problem areas where emails can get caught up.
In order to enjoy the best success in email marketing you need to try and ensure that you enjoy a good CTR rate. You won't enjoy good conversion levels unless you can get enough people to read your email and subsequently click through to your website. There are many factors that determine your eventual CTR but specifically you should consider how well targeted list members are and how effective the content of the email itself is. Also consider the links that you use, where they are placed, and always, always ensure that you test those links in a test run before sending to your entire list.
CTR is considered in the vast majority of marketing techniques, including email marketing. A high CTR will typically lead to positive email marketing results and, as long as your website is set up to convert visitors into profit, then you should also enjoy positive returns on investment. In contrast, a poor CTR will lead to little impact on your business except that you have probably invested money into email marketing that you won't get back.
For related information, please see our e-mail marketing CTR and links blog.
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E-mail marketing is the medium of having constant in touch with new visitor and existing customer, e-mail matter should be concise, clear, avoided black list keywords, correct product information and services.
CTR for e-mail marketing is important factor for online business, inviting more new visitors introducing the site’s business feature and comparative information about the product and services.
For increasing percentage of clicking on the link of mail, for this constantly delivery of the mail to both new and existing customer, good title, exact product information what is there new regarding information for visitors and customers.
In the website there should be a text on the site like “e-mail your friend” suppose increase 1% of clicking on the link are satisfactory through this.
In e-mail marketing there is a need of data base of e-mail id of visitor so that the mail can be delivered later on and it will be avoided going to the spam.
The easiest way for bigger CTR is to know your customers and write highly targeted emails.
For online websites this is easy task, for example collect information which brochures the customers have downloaded from your website and send email newsletters accordingly.
Why use email marketing, if no one want to read your emails?
[...] unless your email has something to interest the reader which will get them to open it, read it and click through to your site, then your email marketing campaign is unsuccessful. The effort you put in may not [...]
I will be back to read your other posts
Nice post. I have used press releases and found them to be effective.