Email Marketing Glossary Terms: CTR

In terms of email marketing, the CTR or Click Through Rate of your campaign is the number of readers that click through to the pages of your site compared to the total number of recipients of your email. A high click through rate means that you have succeeded in writing an appealing email, and have delivered it to targeted leads without it being blocked by spam filters or any other problem areas where emails can get caught up.

In order to enjoy the best success in email marketing you need to try and ensure that you enjoy a good CTR rate. You won't enjoy good conversion levels unless you can get enough people to read your email and subsequently click through to your website. There are many factors that determine your eventual CTR but specifically you should consider how well targeted list members are and how effective the content of the email itself is. Also consider the links that you use, where they are placed, and always, always ensure that you test those links in a test run before sending to your entire list.

CTR is considered in the vast majority of marketing techniques, including email marketing. A high CTR will typically lead to positive email marketing results and, as long as your website is set up to convert visitors into profit, then you should also enjoy positive returns on investment. In contrast, a poor CTR will lead to little impact on your business except that you have probably invested money into email marketing that you won't get back.

For related information, please see our e-mail marketing CTR and links blog.