Email Marketing Glossary Terms: Bounce Rate
October 27th, 2008 by Nick
The bounce rate of an email marketing campaign is the total ratio of those emails that bounce when compared to the overall number of emails sent. Email marketing managers will track the bounce rate to help determine the efficacy of their list. Specific details of bounced emails can help to rationalise or cleanse an email list while the bounce rate can help to identify good and bad sources of email lists.
Acquiring an email list through a broker or directly through a list builder can have mixed results. While there are certainly genuine, high quality lists on the Internet that can prove extremely beneficial in email marketing there are an equally large, if not larger, number of poor email lists. A bad email list will have a high bounce rate for many reasons.
It is usual for at least a small number of emails to bounce during an email marketing campaign. Some list members provide inaccurate details either by accident or on purpose while other members will simply have changed email address or their server may be experiencing problems. Alternatively, you may be having your own difficulties using an ISP server or other outbound email server.
Always ensure that your emails are being delivered properly by including one or more of your own test email addresses. Some ISPs and other outbound email servers can struggle to cope with the load of email marketing campaigns and if this is the case then you need to act quickly to prevent all of your email marketing emails from bouncing.
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[...] read rate is an important indication of several factors. You should consider bounced or undelivered emails separately, although realistically these will crop as being unread because [...]
Bounce rate is very important for websites, if bounce is rate is high then attention and analysis is required in both the ways in software and contents. Suppose website has not been designed well and contents are not real and appropriate according to the site’s theme.
For reducing the bounce rate of site first analyze the site which part are ill looking design of sites and ill matter due to misleading keywords, misleading ad and ling page point.
Bounce rate is a good measuring tool of traffic coming to site. How much of them are potential and conversion as much as bounce rate will be low as much as beneficial for the site and in the same amount business also increases.
Contents of matter should not be like advertising the ad good head line, good keywords avoiding back listing keywords. Contents should be clear, precise, readable and them based information.
Very nice article, I have read that suppose there is scale to measure the bounce reate between 100% to 0% visitor for site how much of them will stay on the site to read and collect the information.
Cheers for that guys. You answered my question about bounce rate so you got a digg, but I was actually looking for related terms to do with SEO marketing, because I am into link building and am something of a listomaniac.
regards
Monker
Ethical Link Building