Effective email marketing should include one or more test runs before sending to an entire list of potential leads. This test run of emails will help to identify any problem areas with the email itself, ensure the efficacy of the…

Email marketing is the sending of any marketing communication via the medium of email. One of the most effective types of email marketing message is viral marketing. Most often associated with the sending of humorous or funny emails…, viral

In terms of email marketing, the CTR or Click Through Rate of your campaign is the number of readers that click through to the pages of your site compared to the total number of recipients of your email. A high…

The read rate is the number of emails that are read when compared to the total number of emails delivered in an email marketing campaign. In an ideal world, every recipient will receive, read, and respond to the emails you…

The delivery rate of an email marketing campaign is the number of emails sent that are successfully delivered to the intended recipients email Inbox. This is obviously an important factor in any email marketing campaign because it can identify how…

The bounce rate of an email marketing campaign is the total ratio of those emails that bounce when compared to the overall number of emails sent. Email marketing managers will track the bounce rate to help determine the efficacy of…