What’s In It For Me (WIIFM)
September 11th, 2008 by Click Consult
When list members receive an email message from you they will often be considering what's in it for them. WIIFM (What's In It For Me) is one of the most important questions in any type of marketing and because of the potentially invasive nature of email marketing it becomes increasingly important that you answer it and answer it well. Fortunately, it also offers the chance to promote products and services, improve conversion rates, and generally ensure that your email marketing is a success.
Consider your list recipients and your target market. In particular, consider how their name came to be on your list and the kind of information they were looking for when they gave their name and email address for you to use. Depending on these factors, you should be able to determine what your readers will be looking for when they receive your email.
Email marketing that is targeted towards recipients is the most effective form of email marketing available. Identify a problem or question that your leads have and then proceed to offer a viable and genuinely useful solution or answer. Get inside the minds of your readers so that you can deliver a more effective email marketing campaign.
Websites and affiliate marketers use email marketing to sell to their list members time and time again. By pre-empting reader's questions and answering them almost before they are even asked you can generate excellent click through rates, conversion rates, and sales figures. Happily it shouldn't take a psychology degree to do it either.
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When we send a mail to somebody, in the receiver and WIIFM (What’s In It for me) is one of the most important questions in any type of marketing and because of the potentially invasive nature of email marketing it becomes increasingly important that you answer it and answer it well. It also offers the chance to promote products and services.
Always try to maintain a good contact list. Email id’s and contact numbers are helpful for future success. Depending on these factors, you should be able to determine what your reader will be looking for when they receive your email.
To have an effective email subject, as a general rule, it should not look like an advertisement but rather a real and personal email message. Think of the kind of email subjects you receive from your real-life friends. Those are the kinds of email subjects that will be effective in your email marketing campaigns.
Someone can write a very good email but it will not be effective until and unless it is opened by the email recipient. To ensure that the email is opened by the recipient you should choose a very attractive title. If the subject line is impressive enough, the chances of your email being opened become higher.
Email marketing that is targeted towards recipients is the most effective form of email marketing available. Always try to identify a problem or question that your reader have and then proceed to offer a viable and genuinely useful solution or answer. Get inside the minds of your readers so that you can deliver a more effective email marketing campaign.