What To Avoid In Your Email Marketing Messages
September 19th, 2008 by Nick
Email marketing requires that you build a level of trust between you and your visitors. The emails that you send should convey these emotions while remaining short and effective. As such, and in order to avoid penalties that some email software and readers apply to incoming email, there are certain factors that you should avoid.
High risk keywords are regularly blacklisted by webmail services and also by email software and anti spam software. These spam keywords are blacklisted for the simple reason that emails containing them are more often than not found to be spam emails. Anything adult or gambling related could be considered a high risk keyword and should be avoided.
Emails sent as part of an email marketing campaign should not attempt to directly and immediately sell a product or service. The relevant pages of a website will perform this task, and that's why they exist. Rather than selling a product, email marketing should pre-sell it, identify a problem that readers are likely to face and then direct those readers to your site to find the answer. Avoid the over use of sales hype.
Poor formatting is an instant turn off for many readers. While text talk and poor grammar are acceptable in personal emails and personal communications, readers do not want to see it when reading your email marketing campaign emails. Use spell checker, double and triple check the content of an email before you send it and, if you're still in doubt ask somebody else to read it over before clicking send.
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Email marketing programs continue to play a major role in sales and marketing strategies. Even most of the businesses still consider email to be their most important and widely-used advertising and lead generation initiative. Millions of people use mail id’s daily for his business communication and business updates.
Email marketing is very effective method for increasing our business sales but buyers are getting increasingly frustrated by the massive volumes of junk email they receive on a daily basis, and are relying more and more on sophisticated spam filters to block unwanted messages from clogging their inboxes.
To avoid the spam and increase your business sales you should keep some important tips in your mind like you should use certain keywords, phrases and description. And almost every spam filter dynamically triggered to block black hat keyword and irrelevant keyword.
Many spam filters today use complex formulas to calculate the ratio of graphics to text within the body of an email. So while giving your email message, a professionally designed look is important, be sure to use images sparingly and avoid unnecessary graphics.
There are many black listed keywords and phrases to avoid, and most legitimate marketers probably wouldn’t use the phrases anyhow. Still, it is increasing the huge number of words on the list that should be avoided. Especially avoid these words like e-tailors, mentioning discounts and limited time period offers.
Good article. I find that having a conversational tone helps, but you don’t want to be too informal. You make a good point that you have to earn the person’s trust before you can sell them anything in an email campaign.
What have you found to be the most effective subject lines in an email?
[...] email marketing not only requires a list of targeted email recipients but the sending of well written, high quality and targeted emails. Failing in any of these points can lead to a poor performance in your email marketing campaign and [...]