Video email marketing
September 1st, 2009 by Richard
Video is a powerful tool for advertising and if you can adopt video into your email marketing you have the potential to make your business very profitable. People like to be entertained and as proof of this you only need visit YouTube.
How do you use video in email marketing?
There are two ways to do this, the first most common way is to embed the video into the body of your text message using code and the other method is to attach the video to your email as a separate file. A good internet marketing agency can help you make the most of your online marketing budget.
How do you get people to visit your video?
• Mention the video in your subject line, write something that will catch their attention and pique their interest
• If you want to generate more interest once the email has been opened you can place stills taken from the video in the body of your message
• Make sure that you include the message that you are linking to a video by including play buttons for example
• Make sure that the click through to the video landing page is includes hyperlinks on the stills and the text link is placed beneath them
• Make sure that you are not ambiguous, be clear and precise so that someone clicking through knows exactly what to expect
Encouraging people to share your video
• Include an email template that includes the link to your video together with an explanation of why it is being forwarded
• If your video contains something people want to share they are going to do it and fast. Let your subscribers know what a unique position they are in if they share your video.
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It’s also possible, using EyeMail, to have your video play instantly from within the Outlook Inbox…which means no need for a click-thru and more effective advertising (and memorability).
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