Subject lines that will help ensure your emails are read
Email marketing carries with it valid concerns regarding spamming and virus infections but a lasting hot subject of industry conversation is how to get emails opened and read. Subject lines have the power to either turn people off or reel them in. a good subject line is worth its weight in gold and can make the difference between trash and sales. So, what is it that gets people to open emails? Here is a list of what are considered power words that when included in a subject line can increase the possibility.
• Party
• Free
• News
• Sale
• Holidays
• Update
• Week
Variations of these words do not add to their value and in fact can be viewed as aberrations which work in the opposite way and may even trigger filters which will result in having your emails moved to the spam folder. This will effectively kill any chances of increasing click through rates and scupper this internet marketing technique before it even gets off the ground.
What matters?
What does matter is if email recipients know where the mail is coming from, so you can make great inroads if you remove any hint of anonymity. Something else that is considered taboo is to include an attachment with a business email.
Keep your subject lines short and clear. Make sure they are capable of grabbing attention without tumbling off the subject box. Once your email subject is decided you can get down to the business of working on your click through rate by means of your content. With poor content you may find that your first email gets opened, but subsequent ones won't, so finding content which works as well as a subject line is vital in the success of this form of online marketing.
Split testing is showing benefits in helping find best subject lines and is simple to do. You need to select a product you want to test and send it out with a variety of different subject line. Three should be sufficient. You can then compare the data coming back and ascertain which one performs best.
