Owning, buying or renting the email list

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May 25th, 2009 by Dan

Newcomers to email marketing have lots to learn before they can take hold of the reins and confidently tame the beast. One of the things you, as a new email marketer, will have to face is whether to buy or rent an email list or to start your own from scratch.

Now, contrary to what you might think, renting an email list is far from having direct access to that list yourself. Buying might also not be your best option and owning takes some time before it comes into play. So how do you go about this email business the right way to benefit you and your cause?

Getting it right

Renting email lists is not a bad option but you do need to be wary. You will never see the list yourself and will not have access to it. You will be handing your advertisement over to the owner of the list. They will then send out your email advertisements for you. That is what renting entails. You need to be sure to choose a reputable email list rental company. You must prevent having your name smeared in the mud.

Your business can’t be associated with illegal emailing and spamming practices. Buying is generally a very bad idea unless you make sure of your facts. The dangers of spamming could mean that list is tainted with the addresses of hundreds, if not thousands, of unwilling recipients.

Building your own list from scratch is your other option, but that only occurs when you build-up a data-base of recipients. This is painstaking and time consuming but ultimately rewarding as you need your recipients to opt-in to the campaign.

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