Making Clients Feel Special With Personalised Email Marketing

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May 6th, 2009 by Dan

One of the techniques in email marketing includes personalisation. The reason why personalisation is a good technique to apply is because it addresses the recipient by their name.

This makes them feel like your attention is on them and thus make them feel more important. This can ultimately lead to higher response rates because it is more personal. It has been found that 47% of personalised emails have higher open rates and 90% higher clicks as to those that are not personalised.

Personalised emails also get more attention and that permission was given to the senders and hence is not spam. Finally, personalised emails can make the clients feel special because it shows that you see the clients as individuals and thus can help build relationships.

How email personalisation works

When you are writing a personalised email, be sure that the language used is targeted to one person only. Thus, avoid phrases like “all the valued customers” and ” you all”. Instead, try and opt for language like “to you” and “you are a valued customer and have been chosen”.

It is important to address the recipient by their name at the beginning of the email. You can even write their names in the subject lines to catch their attention. If you are supplying your clients a discount coupon or asking for feedback you can fill in their names on the discount coupon or feedback form. Finally, apart from the usage of names ensure that the written content is friendly to read and without too many technical words.

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