Keeping Up With Address Changes

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August 6th, 2010 by James

How many email addresses do you have? Don’t think about just your work and personal emails; your temporary accounts should be considered as well. Chances are that your tally will be more than one. If so, you’re just like almost every other person in the world.

Now, consider how many addresses are usually gathered for email marketing purposes. Regardless of whether it’s from a registration form, from an industry list, or from a simple piece of feedback, the number of addresses asked of an individual internet user is generally just one. To ask for more looks a little strange.

What happens if that internet user’s address changes? Does your email marketing system have a way of coping with address changes? For most email marketing systems, the way old addresses are coped with is to simply dump them. This means the loss of a valuable contact, and ultimately a loss of resources.

Bounce-backs are an unfortunate reality for every email marketing campaign. You can talk to our internet marketing experts at Click Consult about ways to decrease your bounce rate. One simple way you can ensure that your emails aren’t sent out to old addresses is to allow a simple change function for internet users on your list.

Adding a basic screen which allows users to log on and change their information isn’t that difficult to do, and can make a big difference to your outcomes. Talk to your internet marketing consultants about your options when it comes to email marketing bounce-backs.

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