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	<title>Comments on: How To Create An Interesting Email Marketing Campaign</title>
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		<title>By: Darin Dixon - Dialer</title>
		<link>http://www.clickconsult.com/internet-marketing-blog/email-marketing/email-marketing-creation/how-to-create-an-interesting-email-marketing-campaign.html/comment-page-1#comment-3945</link>
		<dc:creator>Darin Dixon - Dialer</dc:creator>
		<pubDate>Tue, 06 Jan 2009 18:19:35 +0000</pubDate>
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		<description>Even though the effectiveness of email marketing to create leads has gone down, you&#039;re right, it is still a very inexpensive and effective way to find buyers.  I&#039;m glad that you mentioned the importance of the subject line.  After all, this is your email&#039;s first impression.  With the wrong subject, consumers will open your email with a preconceived idea as to the motive behind the email.  And as you pointed out, education and offers are good things to focus on.</description>
		<content:encoded><![CDATA[<p>Even though the effectiveness of email marketing to create leads has gone down, you&#8217;re right, it is still a very inexpensive and effective way to find buyers.  I&#8217;m glad that you mentioned the importance of the subject line.  After all, this is your email&#8217;s first impression.  With the wrong subject, consumers will open your email with a preconceived idea as to the motive behind the email.  And as you pointed out, education and offers are good things to focus on.</p>
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