Email And The Law

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May 12th, 2010 by Richard

Email marketing is an effective way to build your business as well as being a low cost method. You can target recipients much faster at a much lower cost than other forms of direct marketing that take more time and money. However, there are some issues for you to consider before creating an email marketing campaign that are necessary to keep you within the law and also to enable you to have ethical marketing practices.

There are legal issues which have to be considered when using email as a marketing method such as the Data Protection Act 1998. This governs the way you conduct your email marketing campaign and is largely to protect privacy. There are several things you should consider such as giving recipients of your emails the option to remove themselves from your list each time you send them an email. This not only complies with the law but also helps to build trust with your customers.

When sending emails, your identity must always be clear as well as showing your business name and contact details. Again, this not only follows the legal guidelines but also shows that you are honest and have nothing to hide, building trust with subscribers.

Here at Click Consult we abide by all the legal formalities in order to ensure that your email internet marketing campaign is not only law abiding but also to build your brand name with subscribers. We want to help you build a business based on trust which will also help you retain customers long into the future.

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