Will Your ISP Deliver?
November 19th, 2008 by Nick
Email marketing usually requires the sending of a large number of emails to different email addresses. Effective email marketing will also usually requires that you send emails to your list on a regular basis and this further increases the number of emails you will need to send and therefore the load you place on your outgoing email server.
Most outbound emails are sent via your Internet Service Provider, or ISP, using the settings they provide. It's alarming to learn that billions of emails every single year simply aren't delivered or wind up in a hot pool of undeliverable emails. In a lot of cases, not only will you fail to receive a notification that this happened but if it happens regularly you may begin to experience even greater problems.
Another alarming factor is that this can be an email marketing problem even if you use what you would consider to be one of the big ISPs. While in some cases it can mean a few emails failing to get through it can, in some instances, mean an entire batch of emails that aren't delivered to their intended recipients.
You should always try to include several test email addresses in email marketing runs using a number of different email providers. As well as determining whether your emails are being delivered to certain addresses you can also use the information to try and ensure that your emails are being delivered by your own ISP. If they aren't then consider changing ISP or using a dedicated outbound email server to do a better job.
See our Ensuring Email Marketing Delivery blog for more information.
Related posts:
- How To Email Effectively
One of the quickest and cheapest forms of communication is email so it shouldn’t be surprising that email marketing is a popular method of Internet marketing. Email marketing is much cheaper and faster than most traditional methods of communication, such…...
- Email Deliverability
When you create an email marketing campaign you imagine that you create your emails, press send and all the emails are opened by the recipients and are read. Unfortunately this is not the case. The two main reasons why emails…...
- How Do You Know If Your Emails Are Effective?
Creating an email marketing campaign will take a lot of hard work and experience to be successful. Even though you have been successful in capturing a visitor’s name and email address, you have to work hard at keeping it. When…...
- Using Autoresponders For Effective Email Marketing
Email marketing allows you to keep in regular contact with your website visitors and potential leads. However you acquire your permission based… list of names and email addresses, keeping in regular contact with the recipients is important in order to...
- Why Email Marketing Is Effective
To be effective in an Internet business you have to keep in contact with your customers. In a bricks and mortar business you have face-to-face contact with your customers and you are able to build up a rapport with them,…...
This entry was posted
on
Wednesday, November 19th, 2008 at
11:03 am . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
If your current ISP does not agree with your email marketing activities, look for another one that does, and don’t stop looking before you have found the perfect match
If you are listed with this blacklist, your message is deleted right away and if not then your message will be directed to the next level