Weapons of Email Marketing
October 24th, 2008 by Click Consult
Not long time ago me and my friends received an email, telling a story of Starbucks cafe chain who refused to send some of there products to US marines in Iraq as the company does not support the war.
The email was very touching and understandably wasn't targeted only at people who don't support the war, but at those who have a heart and feel a pain for their soldiers on the ground, fighting street-to-street and, house-to-house.
This incident lead to a removal of Starbucks stores from several US military bases and even further the e-mail called to boycott 227 Starbucks cafes across the UK.
This remarkable story demonstrates how powerful e-mail marketing has become and how careful the organisations should be in choosing their political and social views.
It's not only a marketing tool but a strong and personal way to push an agenda, targeting a “passive” audience who doesn't always has a chance to get on top of what's going on around the world or those who share similar views.
The e-mail it's not an end of itself- it can be forwarded to others and unite people who maybe don't know each other but share the same believes and can get united in their response.
Starbucks should be used as a prime example by other companies- “great morals” may lead to a bad publicity and loss of business.
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E-mail marketing is very important for site’s business to increase online customer and making longer relationship but it all depends on the quality of contents of article and email quality.
In the email marketing there is more possibility of mail going to the spam so matter in the mail content should avoid block list keyword and title of mail should be attractive and make feeling to read.
This method is very famous to make good reputation among online user. Good things that people are accepting online product and business if they are treated properly.
Whatever related information and services are introduced in the mail contents should be mentioned well clearly object and target in a much planned manner.
First what things are needed to mail the customer a good type of email addresses and introduce them in a well manner to new customer and online user so that they can be converted into the client of products and services.