Dont Be Afraid Of The Personal Touch In E-mail Marketing (Part 2)

As I mentioned in part one of this blog, this is from a favourite newsletter of mine: Sheffield is a student town and this week the students are flooding back in to town for the new term. Thats summer is officially over, there is a industrious buzz in the air. Now its time to be productive and get down to work, at least until the party season kicks in. This year (in order to forget the credit crunch) I have a feeling we will all be partying like 1999. So chaps its time to restock, rethink and rekindle that enthusiasm for the winter season.

The newsletters of this giftware client are always a joy to read and if you are targeting your e-mail list as frequently as once a week, then you there are worse things you can do than be quaint and informal. If you can make a frequent e-mail shot appear as if it isnt just another form of marketing and if it isnt a chore to read, then you are more likely to get people taking the time to read your newsletter as often as once a week. Some sceptics may say that such a newsletter is drifting too far away from the aim of generating sales, but you need to bear in mind this. I fondly read this giftware newsletter every week and even look forward to it; I delete the NEW AND IMPROVED! (to think, all this time I was using old and inferior) and all the SPECIAL OFFER and SAVE 5% emails I get without thinking. Ask yourself this when you review the stats of your e-mail marketing campaign: What is the point of sending out thousands of e-mails week after week that are received but never opened? It is certainly worth trying a different tack with your newsletters if you send them out very regularly and are not seeing a great response.