The advantages of Email Marketing

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July 27th, 2009 by Richard

Email marketing is a popular tool for business for many reasons, including:-

•   It allows for distribution of information to a wider spectrum of specifically targeted customers at a relatively low cost
•   When you compare email marketing against direct mailing it is far less expensive
•   It is easy to track return on investment or ROI
•   Delivery time is instantaneous compared to ‘snail mail’
•   Advertisers are able to push their message instead of relying on their audience to find it themselves on their website for instance
•   Email marketing is easy to track via auto-responders, web bugs and a host of other tools which include read receipts, click through commands and unsubscribe requests
•   A high percentage of internet users check their email on a daily basis
•   Email marketing enables specific types of interaction with messages and can trigger other messages to be delivered automatically as well as updating of recipient profiles who indicate their interest in specific categories
•   Email marketing requires no paper and is considered ‘green’

Things to be aware of

•   Many companies are guilty of spam tactics which give email marketing a bad reputation
•   Illicit email marketing campaigns predate legitimate campaigns and as a result email marketers are having a hard time proving themselves as genuine businesses
•   The sheer volume of spam email has promoted spam filters which frequently catch and spit out legitimate commercial messages
•   It is a fact that it is difficult for observers to distinguish between legitimate email marketing campaigns and spam campaigns as spammers are always looking for new ways to pass themselves off as legitimate operators.

Bringing in a good internet marketing agency to run your email marketing campaign for you is a great way to get all of the rewards with none of the hassle.

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