Receiving bulk emails using Opt-in

Request A Free Website Analysis

June 23rd, 2009 by Dan

There are legitimate reasons for wanting to receive bulk emails, especially when they take the form of newsletters and other advertising materials. But, without getting permission first, they might be considered spam, or unsolicited bulk emails. Permission is critical in email marketing.

Common forms of opt-in emails

The first is unconfirmed opt-in. This is where if a new subscriber gives their address out but nobody takes any further steps to confirm if this is actually theirs or not. This can result in the email being considered spam because it may be sent to someone else due to perhaps a typing error in the address for instance. It also leaves the door open to malicious subscriptions and spammers forging email addresses without the owner being aware that they have subscribed to the mailing list.

Confirmed opt-in on the other hand is when a confirmation email is sent to the new subscriber requesting that they confirm whether or not is them. This ensures that nobody can subscribe out of malice or in error. This can also be referred to a closed loop opt-in and some marketers refer to closed loop opt-in as double opt-in.

Double opt-in requires involves sending an email to a new subscriber requiring that they reply to the email in order to be added to the mailing list. However, even spammers have co-opted this which has caused a decline in its value.

Opt-out is does not give people the option to be put onto the list, they are automatically added, but they do have the option to be taken out should the wish to. Putting your email marketing campaign into the safe hands of a good internet marketing company can take the hassle out of your campaign and you can watch the rewards come in.

Jeopardizing Your Business By Buying Your Email Marketing List
It is not illegal to buy subscriber lists… from reputable brokers. There are several ways to obtain targeted audience subscriber lists for your email marketing business. How you go about this though can make a huge difference to your online...
Fixing Email Typos
Every email marketing… list has a number of addresses that bounce back emails due to typing errors. It’s a problem that everyone encounters. On the most part, all you can do is remove the email address from your online marketing...
The Smart Affiliate Money Is In The List
Affiliate marketers are in an enviable position, in so far as once they have a well established list of names and email addresses they can continue to sell to their subscribers long after the first purchase. Ecommerce owners, service providers,…...
How To Gain Trust From Your Subscribers
One element of a successful email marketing campaign… is the trust between you and your subscribers. Research has shown that a person is more likely to make a purchase from someone he trusts than from a total stranger. It therefore...
Giving It Away In E-mail Marketing
Building your own email marketing list can be done in many ways and using numerous techniques. The most effective email marketing list building campaign is likely to utilise many different but equally effective techniques in order to generate a large…...