How Successful Are Newsletters As Part Of An Email Marketing Campaign?
January 2nd, 2009 by Click Consult
The widespread use of the Internet led to many different useful and convenient consequences one of which is the use of Internet as a marketing medium. One of the cheapest and least sophisticated forms of Internet marketing is via the use of email marketing campaign.
Subsequently, one of the more popular email marketing methods appear in the form of newsletters. However, do people actually read the newsletters to which they subscribe? Do they become a nuisance? If newsletters are read, how much of an impact do they make on the readers? Does it motivate them to purchase what they are advertising?
The success of newsletters
Newsletters are definitely a successful marketing technique as it targets the niche markets in all corners of the world as long as the recipient has an email address. However success does depend on the contents and the relevance of the newsletters to the overall niche market to which you are targeting.
Since newsletters are targeted to a wide audience and even though they may have similar interests, the areas may vary. For example some audience prefer to read about the products and services you are offering whilst others prefer information relating to the product such as how they work and comparing with others.
Thus the successful newsletters are those with concise yet informative content neatly organised. Note to allow for feedback and user interactions as this allows for building of customer relationships. Finally, successful newsletter marketing takes note of the frequency of newsletter delivery (such as once a month or once a week) otherwise readers could find it irritating and just delete the newsletter.
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We haven’t yet created a newsletter yet but we have found success in our email campaigns that are more personal. Especially when emailing prospects you will want to address it from a specific person in your company. You can get away with sending an email just from a department if you are emailing customers, but make sure to keep emails in your lead nurturing program short and personal. Good article. Thanks.
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