Give Readers A Choice For Increased Rates

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August 2nd, 2010 by Nick

One of the major problems that email marketing campaigns face is a low reading rate. If you’ve spent hours and plenty of valuable resources on your email marketing campaign, you want to be sure that your emails are going to be read. The trouble is that marketing emails are often treated as junk mail.

Sending only to opt-in email addresses is a good way to increase your reading rate. When internet users have knowingly signed on to an email list, they are less likely to kick your mails into the spam folder. While opt-in mailing lists don’t guarantee readers, they at least guarantee that your readers have heard of your company. It gives you a fighting chance.

Even better results can be gained if you increase the choices your target internet users have. If users are able to access a control panel for their email to adjust their settings, they gain a sense of empowerment over the mail they receive. Also, in direct contrast to registration forms, more options in an email control panel tend to produce better results. Instead of simply offering an opt-in or opt-out selection, try offering various types of email subscriptions for your email marketing campaign. If you want to discuss your options, talk to the web marketing experts at Click Consult.

Internet users tend to ignore email marketing when they have no control over it. In offering a control centre, you allow your readers to have some ownership of their mail. Studies have shown that this increases readership by a significant percentage.

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