Email Marketing is the Less Expensive Alternative
Expense is not only measured in pounds and pence, other factors like time and effort plays a part too. Email marketing is a very cost effective marketing tool as it means that you can interact with users who actually prefer this method of communication over other traditional methods like call centres.
As it gives them the ability to peruse your product when and where it suits them, it cuts down the necessity of having teams of people, and people require overheads like money, training and a place from which to operate from.
The time needed for an agent to contact only one potential subscriber is counted in minutes, whereas the time taken for an email campaign to be sent to thousands of people is counted in seconds. Straight away you can see that the cost to your company in the form of both time and pounds is not even comparable.
Cyberspace or not
The costs of designing an email campaign are low compared to the alternative of having to send, or advertise printed matter. Both email and printed campaigns do involve initial set up costs in the form of design and layout. From there on email campaigns involve ‘sending’ costs only as a template can be used, whereas printed campaigns entail recurring printing and posting costs.
The costs to your company in being able to actively keep your database updated are beyond measure. Using the traditional methods of advertising will not be able to tell you who opened your letter or who looked at your flyer. In order to do this you would need to hire a professional marketing firm who would conduct a survey on your product in order to ascertain who amongst the public is interested.
