Email Marketing Database Rationalisation
November 13th, 2008 by Alan
Rationalisation is the process of cleansing your email marketing list. However you acquire a list, whether you have collected the data yourself using your website's capture form, or you have bought or rented an email list there will naturally be some wastage over time and there will be some email marketing list members that never read your email regardless of how good it is. Not only should you manage your list carefully to avoid being blacklisted by major ISPs but you should rationalise the database regularly.
Managing a list not only requires the removal of those that wish to be removed from the list. If you buy or rent lists then you should ensure that you do not inadvertently add the same names when you acquire a new list. Some lists are populated from similar sources so names can appear on more than one list – if you add the same name a second time following instructions to remove that name then you still run the real risk of being labelled a spammer.
Rationalisation is more the cleaning of the list than the management of it. Emails that are regularly returned as undeliverable or those that bounce frequently can usually be assumed as being next to useless. Some ISPs and email providers may begin to flag your email address if you continue to send emails that are returned as undelivered. How often you rationalise your email marketing list will depend on how frequently you email the list but you should attempt to remove dead emails every two or three messages at the most for the best results.
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The best way of collecting the email address list from your website catching form because most probably these users may be genuine and once they have already visited your site.
Taking on rent or buying the email list data base certain amount of data list might be fake, dead or not for regular users.
[...] costs to your company in being able to actively keep your database updated are beyond measure. Using the traditional methods of advertising will not be able to tell you who [...]
According to the Better Business Bureau, Jeff Paul Systems has earned an unsatisfactory record based on more than a half dozen categories. Because all their recent correspondence with the company came back marked “Return to Sender”, they are now referring cases to the Attorney General Consumer Protection Division.
Buying lists can be a very good way of developing new openings in a market, but ensuring you keep this list cleansed is crucial. So is making sure you go back through your own customer lists to see how old your records are getting them up to date. Why not look at a first pass via a reputable database cleansing company. They will be able to remove any duplicate records, update names and addresses and even add in email addresses. Then once this has been done you can begin contacting them yourself to fill in any blanks.
Email marketing is a great tool, but just like anything else, if you don’t look after your contact information you’ll be missing out. Or worse can look very unprofessional if you end up contacting people who are no longer at the right address.
I have talked more about this on my blog which you can see here http://gregpipe.themediacube.co.uk/blog/_archives/2008/11/12/4083937.html
The most important factor that you need to consider or evaluate a B2B Lead Generation Provider is the quality or accuracy of the leads that you get. For any marketing process to be a success reach and reputation is important, the more you reach the better. You never know when your prospects in your target market will have a need for your service.
Its always better to speak with someone who already knows you and what you have to offer rather than cold calling.
Please let me know if I can be of assistance in helping you out in your marketing initiatives.
Ralph Miller
281-657-6731
ListOrbit
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