Dont Be Afraid Of The Personal Touch In E-mail Marketing (Part 1)
September 26th, 2008 by Click Consult
Sometimes a weekly or monthly e-mail marketing newsletter is not the most exciting thing in world to see drop in your inbox. Unless your have purposely opted into the newsletter of a website that holds genuine interest for you, people may not wholeheartedly welcome an e-correspondence that, lets face it, has the ultimate aim of making you part with your hard earned money. When I think of the newsletters I receive – or actually read – they are always associated with something I enjoy doing in my free time. The point is, with trillions and trillions of spam e-mails floating in cyberspace, it is always a challenge to pierce this ultimate form of marketing noise and get the reader to read. One way to do this is to apply the personal touch to your newsletters. I have an e-mail marketing client in the giftware industry that sends out weekly newsletters to announce any new products available on the website. The new products are listed almost as an afterthought in the newsletter and they are always at the bottom of the e-mail. It is the most usual of e-mail shots, but I really do think they work. And when you have an e-mail marketing campaign that is spitting out e-mails are often as once a week, I strongly believe you need to try something different and be ever so slightly offbeat.
In part two of this blog, I will show you the opening paragraph from this weeks e-mail shot, which is entitled Of Gods, Elephants and Kites!
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