Email Marketing
Marks & Spencer the Latest to Get Hacked
Is there something going round at the moment? Midway through February it was revealed that Lush had been subjected to a series of hack-attacks since October 2010. Then, toward the end of March, names and email addresses of people who used Play.com were stolen after the external company they used for their marketing was hacked. Today, we woke to new...
Beat Spam with Unique Email Marketing Techniques
Did you notice less emails over the Christmas period in your inbox offering to sell you this or enlarge that? Emails related to pharmaceutical products account for approximately 64 per cent of all spam emails worldwide – that’s an astonishing 60 billion emails per day. However, that figure fell to as little as 0.1 per cent in contrast o...
Using Email Marketing Wisely
For many people, email marketing is seen as the internet equivalent of direct mail and this is not necessarily a helpful comparison. Everyone knows the irritation of arriving home and finding the doormat covered in invitations to buy fast food or have improvements done to your home, which bear no relation to anything you might choose for yourself....
Directing Email To The Right People
More people than ever are choosing to research online before purchasing. With this lack of personal communication, customers are thrown back on other ways of assessing the reputation of a company online, so will look for trustworthiness and responsibility in anything they receive, such as email marketing. It is unfortunate for companies of good sta...
Use Email Marketing To Enhance Your Reputation
Email marketing is still viewed with some suspicion by a part of the population. Admittedly, this group is becoming smaller as people increasingly learn to accept internet technology as a part of their life, but for any company using email marketing for advertising and publicity, it pays to remember that not all email marketing will appeal to poten...
Making Websites Work With Email Marketing
Email marketing is becoming increasingly sophisticated as businesses realise that customers dislike brash advertising just as much on the internet as they do in the rest of their lives, and that opening a laptop or switching on a PC does not mean people will believe everything they read. Company websites need to reflect this high level of understan...
Growing Your Business Via The Internet
Everyone who uses the internet knows the annoyance of receiving spam emails. It is one of the hurdles to overcome for any company starting to use email marketing. From the outset, ensure that you employ only email addresses for which you have permission from the owner. It may be tempting to make use of email addresses from a bought list, but if you...
No Spam Here
One of the earliest and most enduring experiences many people have had of the internet and email use is that of spam. Named after the song in a famous Monty Python sketch, spam is definitely something you do not want to have associated with your firm. At odds with this is the fact that email marketing is a successful and growing form of advertisin...
Use Email Marketing To Target Your Marketing
Advertising and publicity is an essential component of any business. There is no value in producing the most wanted and faultless product in the world if the world does not know that you are doing it. Publicity and marketing continually move on, just as all other areas of life do, and email marketing and other forms of internet marketing now compr...
Targeting Email Marketing
Email marketing has one obvious advantage over mail shots, and this is you can ensure that the customer actually wants to receive your emails, whereas using ordinary mail this becomes more difficult. Most people do not like receiving emails from people they don’t know, so making sure your email marketing campaign is selective and trustworthy has...
Email Marketing Is A Logical Step
The internet is such an important part of life for most people that email marketing is a logical extension to other types of marketing. If you want to reach people who spend a high proportion of their time on the internet both at work and home, this is the place to catch their interest. Like all marketing campaigns however, you have to get it right...
Is Email Marketing Still Worthwhile?
The internet provides thousands of avenues for the average business. If you want to contact your customers directly, you can track them on social forums, get in contact through word-of-mouth organisations, and even talk via a comments section on your own website. The fresh possibilities opened up by social media sites have led a lot of businesses t...
Analysis Is Essential For Email
Competition is getting tougher on the net, and has been for some time. In order to be successful, a business needs to find an edge for their campaign, be it email marketing, search marketing, or their website. Analysis is central to finding that edge. Email marketing in particular requires close analysis throughout the campaign. As time has gone b...
Include Email In Your Social Media Campaign
Social media sites have changed the way business operates on the net. Thousands of businesses have dived into social media wholeheartedly, seeing the potential for building relationships and directly influencing their customers' decisions. What a lot of businesses haven't done is take their campaigns a step further. It can be hard to influence soc...
How Email And Social Media Interlink
As time goes by, it's becoming apparent that internet marketing has to have a many-pronged approach. Just as customers lump your television, magazine and billboard advertising messages into one group, internet users will associate your email marketing and other online messages with each other. Not many businesses will only have one approach to the...
Newsletters Vs. Email Marketing
When you want to get in direct contact with your customers, assembling an email list can be a great way to stay in touch. Email marketing is almost as old as the net itself, but businesses are still figuring out ways to get the right effect from their email marketing campaigns. One option that is open to most businesses is an email newsletter. New...