This blog is the second and final edition of my 10 tips on how to include keywords in your website copy without impacting on writing quality, whilst still grabbing Google’s attention. This will cover the final 5 pointers that I’ve come up with. To read my first five tips on this subject, take a look at my earlier post ‘
How to Insert Keywords the Natural Way – Part 1’. I hope these tips can help you too! Now, on with them.
Targeting relevant keywords which attract heavy volumes of traffic doesn’t necessarily always mean that they’re especially positive. According to the Google AdWords Keyword Tool, the phrase ‘cheap search engine optimisation’ yields 2,900 global monthly searches - but the word ‘cheap’ can have connotations of something that
isn’t up to scratch and is unfocussed on quality. Instead, why not change the meaning of this phrase and instead of referring to your own organisation, mention that customers should ‘beware of unscrupulous cheap search engine optimisation companies who offer substandard services and empty promises’, for example?
Whilst it is a good idea to use several different-yet-relevant keywords on one page to avoid repetition (as mentioned in Part 1), by using the same keyword on a page with a specific subject matter or retailing a particular service, you can give the search engine bots plenty of pertinent keywords to index. Plus, because the
keyword is heavily-related to the specific subject of the page, it will only look natural to the reader.
Keywords, after all, are so targeted because people search for them in Google, Yahoo, Bing or whichever search engine they prefer. That can often mean that on their own, they don’t make much sense when inserted into a piece of copy. But, by adding ‘stop’ words (as discussed in Part 1) into the middle of the key phrase or
adding words at the beginning or end of them, they can sound much more natural. Why not turn the keyword for the technical discipline of ‘search engine optimisation’ into ‘search engine optimisation
experts’; referring to those who practice this technique?
If you have any testimonials on your website, why not ask for your clients’ permission to revamp them a little to include some keywords? Instead of the client referring to your ‘fantastic services’, they could refer to your ‘fantastic search engine optimisation services’. Even if you’re only able to do this a few times,
every keyword will count!
On pages where it is relevant, include a ‘more information’ section that not only allows you to use keywords, but build internal links, too. This way, you can refer users to other areas of your website and also encourage more browsing and make a potential sale. Well, I hope you have found these tips useful! If you have any
other pointers that I’ve missed out, share them in the Comments section below.